Michael A. Einhorn, Ph.D.

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Listed in Business Damages, Economics, Intellectual Property

Education and Credentials:
Michael A. Einhorn received a B.A. from Dartmouth College, a Ph. D. in economics from Yale University, and is
the author of Media, Technology, and Copyright: Integrating Law and Economics (Edward Elgar Publishers, 2004).
Michael A. Einhorn is an economic consultant and expert witness in the areas of intellectual
property, media, entertainment, technology, trademarks, publicity rights, and product design.
Michael A. Einhorn is a former professor of economics at Rutgers University and
adjunct professor at the Silberman School of Business (Fairleigh Dickinson University), a
Senior Research Fellow at the Columbia Institute for Tele-Information, and the author of
seventy professional and academic articles related to intellectual property and economic

Dr. Einhorn has provided valuation services in the following areas as a consultant or expert

Trademarks, Trade Secrets, and Advertising: Trademarks (Samsung Electronics, Dish
Network, Madonna/Material Girl, Oprah Winfrey/Harpo Productions, Avon Cosmetics, The
New York Observer, the Kardashians/BOLDFACE Licensing + Branding), trade secrets (The
Weather Channel, Hasbro), and advertising (J. Walter Thompson/Banco Popular, Kia Motors,
Coca Cola, General Automobile Insurance Company).

Music: Recording artists (Led Zeppelin, U2, Madonna, 50 Cent, Usher, Rascal Flatts, LMFAO,
Aimee Mann, Nappy Roots, Justin Moore, Xzibit, Nelly Furtado, George Clinton, Notorious
B.I.G., D.L. Byron), record labels (Sony Music Holdings, Universal Music Group, Disney
Music, Atlantic Records, Rhine Entertainment), producers (P. Diddy, Timbaland), publishers
(Major Bob Publishing, Universal Music Publishing, Bridgeport Music, Hamstein Music,
Chrysalis Music, Kobalt Music), performing rights organizations (SESAC), radio stations
(WPNT in Pittsburgh), live venues (World Wrestling Entertainment), and estates (Bill Graham,
Tasha Tudor, Bernard Lewis).

Video: Movies (Paramount/Dreamworks), cable programs (NBCUniversal), product placement
(Paxson Productions), treatments (Burnett Productions), soundtrack (Warner Bros.
Entertainment), TV programs (Televicentro of Puerto Rico), satellite programming (Golden
Channels Company of Israel), DVD videos (Steve Harvey), and cable operations (AT&T).

Design, Apparel, and Art: Apparel (Target Stores, Carol Anderson, .Forever 21, Crew
Knitwear, Joyce Leslie, Anthropologie), architecture (Sprint PCS, Home Design LLC, Murray
Engineering, Turnkey Associates), medical illustrations (Pearson Education Services),
photography (Harris Publications), sculpture (Marco Domo), cartoons (A.V. Phibes, Melissa
Flock), toys (Jakks Pacific), and commercial marketing (Kaufman Global).

Publicity Rights and Estate Valuations: Names and likenesses (Reese Witherspoon, Steve
Harvey, Woody Allen, Rosa Parks, Arnold Schwarzenegger, Sandra Bullock, Cameron Diaz,
Diane Keaton, Zooey Deschanel, Yogi Berra), estate valuations (Tasha Tudor, Marlon Brando,
Bernard Lewis).

Cyberspace: Music services (Apple iTunes, Napster, MP3.com), proprietary software
(Centrifugal Force, Frogsware), open source software (Jacobsen v. Katzer), electronic
publishing (Pearson), video games (Activision), search engines (eUniverse), and domain names

Patents and Technology: Semiconductors (General Electric v. Kodak, Great Lakes v. Sakar,
cellular (Cellebrite v. Micro Systemation), software (Jacobsen v. Katzer, Centrifugal Force v.
Softnet), medical technology (Lemper v. Legacy, Graston v. Graham), clutch components
(Nouis Technologies v. Polaris Industries), and general patents (DeCordova v. MCG).

Antitrust and Commercial Losses: Antitrust, breach of contract, and commercial injury in
actions involving AT&T, California Scents, Safmor,.Inc., Golden Channels Company of Israel,
and St. Joseph’s Regional Hospital (College Station, Texas).
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