- 6000 South Para Way, Third Floor 310.403.0220 cell Los Angeles, CA 90094-0001
(Dean’s List) May, 1971
Master of Business Administration - Marketing, University of Southern California, Los Angeles
(Dean’s List) January, 1974
Advertising Agency Alliances
Collateral Materials and Sales Promotion
Direct Market Analysis, Identification, Targeting
Non-Profits / Public Service
Products & Services
Branding and Advertising
Communication & Media, including Internet
Direct Marketing and Direct Mail
Events & Trade Shows
Integrated Marketing Communications (IMC)
Marketing & Business Development
Marketing, Advertising & Business Expert Witness
Senior Marketing Advertising & Business Strategies Adjunct Professor/Senior Lecturer/Presenter
Multi-faceted senior Marketing executive with expertise in creating, applying and delivering Marketing, advertising, media, business development, sales, brand integrity, collateral programs, and expert witnessing. Introduced campaigns that translated strategic marketing plans into tactical sales actions that drove revenue growth, expanded market penetration, partner growth, achieved dominant market share, maximized brand equity and capitalized on market opportunities.
Recognized strengths in establishing and maintaining executive-level client and strategic partner/ alliance relationships.
Strong conceptual/analytical skills, ability to identify new marketing opportunities and market segments. Participative leader with excellent skills in cross-functional teambuilding, motivation, quality performance and productivity improvements.
MBA in Marketing (Dean’s List), University of Southern California
Active committee chair, board member and volunteer of the Advertising Club of Los Angeles from 1983 – present, which merged into thinkLA. Plus active officer in AIEF (Advertising Industry Emergency Fund) which evolved into Ad Relief.
I have been designated as an expert witness involving Marketing, Advertising, Trademark, Patent, Promotion, Breach of Contract, Unfair Competition, Custom and Practice, Lanham and Robinson-Patman Act Violations, and others.
Certified Forensic Litigation Consultant (CFLC)™ Forensic Professional, July 2015
Litigation support, approximately 51% plaintiff and 49% defendant cases. Also provided pre-litigation analysis on pending litigations, both sides and for the state attorney general (California), multiple cases.
I have served as an expert witness in over seventy-five matters throughout the US, including California, Arizona, New York, Nevada, Texas, Florida, Washington, South Carolina, Michigan, Missouri, Pennsylvania, Kansas, and Utah, as well as before the American Arbitration Association and JAMS (Judicial Arbitration and Mediation Services).
Additionally I have served in United States District Courts in the states of California, Florida, Minnesota, Texas, Utah, Pennsylvania, Kansas and Nevada.
Cases also included contracts between partners, co-founders, directors, board of directors, management consultants, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.
I have served as a consultant and/or expert witness for: California Department of Justice; State of Washington, Office of Attorney General; State of California, State Attorney General; Alameda County District Attorney; Monterey County District Attorney; Santa Cruz County District Attorney; Office of the San Diego City Attorney; Office of Los Angeles City Attorney; Alameda Corridor-East Construction Authority on behalf of the San Gabriel Valley Council of Governments; California Alcoholic Beverage Control Board.
Created and own the copyright for the Marketing concept, the Nine P’s/9 P’s ©2007 of Marketing (http://nineps.com).
I have consulted on more than a dozen other contract, business practices, trademark, marketing, medical, advertising, media and other cases, as well.