W. Frank Dell II, CMC is President and founder of Dellmart & Company, a general management consulting firm. For the last 30 years I have been a consultant to the Food and Consumer Products Industry. Prior to forming Dellmart, I was Vice President directing Cresap’s Food and Consumer Products Practice and Senior Partner and Director of Case & Company directing its Food Distribution Practice.
I have performed a wide range of assignments in the areas of strategic planning, marketing, supply chain (distribution & logistics), retail operations, pricing, organization design, productivity improvement (warehouse & store), management information systems and market research. Clients have included manufacturers, retailers (food, non-food), grocery wholesalers, foodservice distributors and trade associations in the United States, Canada, Europe, Russia, Africa and the Middle East.
I was the creator of Integrated Buying and Inventory System (IBIS) which was a state-of-the-art buying and inventory management computer system. This system integrated turn, promotion and forward buying into a single purchase order. I am a pioneer in the concept and application of Direct Product Profit (DPP) and later Activity Based Costing (ABC). I have directed numerous major studies modeling the costs of manufacturing, retail food, chain drug and food service industries. I have served as an advisor to the Food Marketing Institute, National Mass Retailing Institute, National Candy Wholesaler Association and The Food Business Forum (CIES).
Before entering consulting I was Manager of Forecasting & Administration for Colgate-Palmolive Company. Prior corporate experience includes positions with American Can and General Foods. In 1968 I received my Bachelor of Science degree from Northeastern University with a major in management and minors in accounting and economics. In 1973 I received my Masters of Business Administration from Iona College with a major in marketing.
Throughout my consulting career I have given over 200 speeches for numerous organizations, including Food Marketing Institute, Food Distributors International (NAWGA, IFDA), Private Label Manufacturers Association and National Grocers Association. I have published over 100 articles in leading food industry publications including Grocery Marketing, IGA Grocergram, Progressive Grocer, The Foodservice Distributor and GMA Forum. I have been quoted and interviewed by Forbes, New York Times, Los Angeles Times, Washington Post, and Financial News Network.
I am a member of the Institute of Management Consultants, Council of Supply Chain Management Professionals, Warehousing Education and Research Council, and Food Distribution Research Society. I am a Certified Management Consultant by the Institute of Management Consultants, former member of the Board of Directors for Group of Companies Perekriostok and USCG licensed Captain.