Martin Giniger

EDUCATION

Pre-doctoral Degree:
Rutgers College, Rutgers University New Brunswick, New Jersey
BA in Biology, With Honors, 1980
Minor in Economics and Marketing

Doctoral Degree: Fairleigh Dickinson University School of Dental Medicine Hackensack, New Jersey
DMD with Basic Science Award, 1984

Postdoctoral Degree: University of Connecticut School of Dental Medicine Farmington, Connecticut
PhD (1993) (Concentration in Chemistry and Oral Biology)
PhD Mentor was Chair of Department of Chemistry 3.99 GPA

Postdoctoral Certificate: University of Connecticut School of Dental Medicine Farmington, Connecticut
MsD in Oral Medicine, 1993

PROFESSIONAL LICENSURE (DENTISTRY)

New York, 051946
New Jersey, DI1476
Connecticut, 7102
Louisiana, P38 (Restricted Teaching License)

EXPERT WITNESS MATTERS INVOLVING TOOTHPASTES & WHITENING GELS
• Lead Expert United States of America Federal Trade Commission v. North Carolina State Board of
Dentistry
• Lead Expert Witness Christina Collins v. Tanja D. Battle et al. [UNITED STATES DISTRICT
COURT FOR THE NORTHERN DISTRICT OF GEORGIA]
• Lead Expert Rowpar Pharmaceuticals, Inc. and Micropure, Inc. v. Lornamead, Inc., Case No. 2:13-cv-
01071-DGC, in the District of Arizona
• Lead Expert N8 Medical Inc. v. Colgate-Palmolive Company, Case No. 2:13-cv-01017, in the District
of Utah
• Lead Craig Francis Szemple v. University of Medicine and Dentistry of New Jersey et al. [UNITED
STATES DISTRICT COURT FOR THE DISTRICT OF NEW JERSEY CIVIL ACTION 2-10-cv-258-JMVJBC}
• Lead Expert Institute for Justice v. Alabama State Board of Dentistry
• Lead Expert Institute for Justice v. Connecticut State Board of Dentistry

Dr. Giniger provides the complete range of oral care products consulting services – from innovative oral care product development, to advanced oral care formulation, to expert witness services, to the creation and substantiation of compelling advertising claims through thoughtful clinical research design and implementation. Combining the latest technology, with creative artistry and strategic insights, Dr. Giniger has brought virtually every form of oral health care product to market – including such specialties as teeth whitening gels, tooth foams, toothpastes, mouth rinses and confections. He has recently been referred to as the “Thomas Edison” of oral health and teeth whitening product innovation.

Over 25 years of experience gained within the research and development departments of the world’s most prominent oral care product marketers has taught Dr. Giniger what the obstacles are and how they can be overcome. So whether he can serve you as an oral care formulator, clinical researcher, expert witness or industry strategist, he will replace the learning curve with extensive knowledge and hands-on experience. Whether creating an innovative new oral care product, or evaluating new oral care technologies, or identifying and implementing significant cost savings, Dr. Giniger’s efforts are guided by a strategic understanding of the needs and perspectives of the consumer, and they are always focused on efficiently achieving commercial success. In fact, the products that Dr. Giniger has worked on over the last decade now sell over $10 billion dollars annually. No person in the world has the expertise to match what Dr. Giniger has accomplished for companies around the globe.

Furthermore, because Dr. Giniger’s world-leading knowledge-base comes from developing America’s most popular dental and oral health products, he also has an impressive track record as expert witness in the national level. In fact Dr. Giniger has never been on the losing side of any legal matter he has been involved in.